They say ’50 is the new 30!’ And now there’s a new brand of travel experiences - designed just for this new generation of travelers - with maturity, busy lives, high expectations, established tastes and as active as ever. Upscale guided travel company Tauck is tapping into the energy of travelers in their 40s and 50s looking for flexibility, soft adventure and one-of-a-kind experiences.
“Roam by Tauck” launches in 2026 with a dozen itineraries across 6 continents by 2027.
The high-end, small-group journeys are available by land, river and small ship and average just 16 guests in a group. Itineraries will range from five to 11 nights to fit a variety of lifestyles and vacation windows. At least 5 journeys are set to launch in the first year for Roam by Tauck.
Avid food and wine enthusiasts, the company says that Roam by Tauck guests have sophisticated tastes and value both guided insider access and the independence to wander off the beaten path. With busy, high-paced lives, Roam guests value seamless travel and not being over-scheduled; luxury stays, signature moments and active opportunities with ample free time to explore, savor and recharge on their own terms.
Sound like you? Stay tuned!
Roam by Tauck tours will be revealed and open for booking this winter, with first departures set for August 2026. Bookings will initially be available in the U.S. only, priced “for a younger, luxury traveler seeking more flexibility and adventure.”
INSIDE THE ROAM BY TAUCK EXPERIENCE
Tauck’s launch of its first new style of trip in over a decade also marks its 100th anniversary.
Roam by Tauck is designed around the pace and preferences of a younger luxury guest—while still drawing on Tauck’s century of travel expertise. And just like every Tauck journey, Roam will feature exceptional accommodations, expert guidance, and exclusive access to places and experiences that are difficult to arrange on your own.
Roam By Tauck is Defined by:
VIP Access and Signature Moments
Similar to Tauck’s flagship brand, Roam by Tauck guests will enjoy experiences that are difficult to arrange independently, such as
- soaring in a balloon above the pyramids of Teotihuacan,
- enjoying a private dining experience in Iceland's ancient underground caves,
- canoeing beneath Dordogne’s castles, or
- hiking through vineyards to a private wine tasting in Portugal’s Douro Valley.
Designed for small groups of around 16 guests, each journey features can’t-miss moments that inspire lasting stories.
Less Structure, More Choice
Following a distinctive "half-on, half-off" philosophy, Roam by Tauck itineraries feature thoughtfully planned signature experiences balanced with abundant time to explore or unwind independently. With a focus on curated optional excursions and choice of discovery, each day offers the flexibility to personalize the experience.
More Active by Design
Every Roam journey includes at least one hallmark active adventure, such as
- whitewater kayaking in Bratislava, or
- hiking the Paiva Walkways and Arouca Bridge in Portugal.
Additional active options, including guided mountain biking, water or coastal excursions, and nature treks to hidden gems, are woven throughout each journey.
More Time for Relaxation and Reward
Roam travelers enjoy more leisurely mornings, extended evenings, and access to luxury spa and wellness amenities. Whether it's a relaxed gourmet breakfast or a retreat-like overnight stay in a countryside inn, the pacing of Roam by Tauck invites moments of stillness and reset. Stays of 3–4 nights at each property are built into every trip, ensuring guests can fully unpack, unwind, and savor their surroundings.
More About Tauck:
Celebrating its 100th anniversary in 2025, Tauck has been family-owned for four generations. The company is a world leader in upscale guided travel, with more than 170 land tours, safaris, river cruises, small ship ocean cruises and family travel adventures to 70+ countries and all seven continents.
START YOUR TRIP! (SOON!)
*** Images courtesy of Tauck.